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Company executives are big fans of social media.
October 15, 2009
By: TOM BRANNA
Editor
Estée Lauder has stepped out from behind department store counters and on to the internet. Speaking at a recent forum sponsored by Women’s World Daily,company executives said that the fastest growing category online is beauty how-to. This year there are more Web browsers running on mobile devices around the world than on personal computers. “Consumers are no longer interested in being spoken to from on high,” said Dennis McEniry, ELC Online president. “They want a seat at the table.” ...
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